Hook’s Cheese Visits on February 17

On Saturday, February 17, Hook’s Cheese will be providing samples of some of its many great creations in the Fromagination shop.

Tony Hook, pictured in this photo giving Fromagination employees a tour of his cheese warehouse, has been making wonderful Cheddar cheeses in Mineral Point for many years.  One of our best sellers is Hook’s 8-Year Aged Cheddar.

One mixed milk cheese from Hook’s – Triple Play – will be sampled that day.  It is a cow, goat and sheep milk cheese that displays flavors of a Gouda, baby Swiss or Havarti.  This version, Triple Play Extra Innings (get it?) is aged for more than 12 months to bring out a fuller Gouda flavor and allow crystals to begin forming.

Hook’s also features a series of Blue cheeses.  Hook’s Original Blue, a Danish-style Blue cheese, is very popular.  But Little Boy Blue, which won First Place for Blue cheeses at the 2016 American Cheese Society competition, will be offered for sampling on this Saturday.  It is a sheep milk cheese, similar in style to a French Roquefort cheese…also made from sheep milk.

Visit us on Saturday, February 17, to sample some great cheese…and learn more about the successful cheese production that Julie and Tony Hook began back in the 1980s.

Wm. Chocolate Visits Fromagination

Ahead of Valentine’s Day, the Fromagination Shop will have a special sampler – Wm. Chocolate – ready to make your tastebuds jump on Saturday, February 3.

The local owner and creator of Wm. Chocolate is Will Marx, who will be sharing pieces of his high-quality chocolates with our customers.  Will started his chocolate-making in the kitchen of his home, and now has a business he is quite passionate about!  He’ll be displaying his wares from 12:00 noon until 2:00 p.m.

Fromagination carries 1-ounce Wm. Chocolate bars, including varieties made from cacao from the Dominican Republic, Ghana, Belize and Honduras.  We also carry Wm. Chocolate’s drinking chocolate, and larger 2 ounce bars.

See our website for 1 ounce bars: Wm. Chocolate – 1 ounce bars

Will sources his ingredients from small-scale producers, when he can, and provides information about his suppliers to customers too.

Think about a delicious and socially responsible Valentine’s Day gift for your honey…and come to sample some Wm. Chocolate on Saturday.

Find out more at the link below:


The Madison Museum of Contemporary Art’s annual event for holiday shoppers is this weekend, November 18 & 19, in downtown Madison.

The MMoCA Art & Gift Fair will feature many booths with gifts, art, and food!

Come downtown and have a look at the beautiful offerings.  Order some artisan cheese gift sets while you’re there.

For more information, see the MMoCA fair page.

Friday, June 9, will be a great sampling day at Fromagination…for meat lovers.  From 11:00 a.m. to 3:00 p.m., Nueske’s Meats will be offer samples of it Summer Sausage (made from beef and pork) and its Liver Pate.

Nueske’s is another local food producer that Fromagination is proud to feature along with our many Wisconsin artisan cheese producers.

Nueske’s has been based in Wittenberg, Wisconsin for more than 80 years.  (Wittenberg is in Shawano County, and northwest of Green Bay, southeast of Wausau.)  Wilhelm Nueske learned to smoke meat in Europe, and his family began to sell cured meats in northern Wisconsin in 1933.

We use Nueske’s smoked turkey in our Signature Sandwich and Pasture Harvest sandwich, and its ham in our Munster Mash sandwich.

Stop in Friday for lunch and meet Megan from Nueske’s…who can tell you all about Summer Sausage, and other tasty meats from up north.

A great, organic annual event in Madison takes place on the longest day of the year.  Lucky for us, Fromagination has an outdoor patio with chairs and tables…and musicians on June 21.

Make Music Madison happens on a Wednesday this year, and we’re ready with a great line-up of local musicians who will serenade our cheese-loving clientele and passers-by.

But Make Music Day is not unique to Madison, or even the United States!  It began in France…like a lot of cheese we know about at Fromagination: http://www.makemusicday.org/

This year we have six acts, including a singer/songwriter, old time fiddle music, an six-string electric bassist, a jazz/blues trio, Irish/Scottish instrumental folk, and a soloist who’s performed at the American Folk Life Center.

Fromagination’s line-up for 2017:

  • Traditional Frequency – 10:00-11:00 a.m.
  • Jason Moon – 11:00-12 noon
  • Josh Cohen – 12 noon-1:30 p.m.
  • The No-Name Stringband – 1:30-2:30 p.m.
  • Dave Cofell – 2:30-4:00 p.m.
  • Polimorphic – 4:00-5:30 p.m.

Bringing Raclette to State Street

The May 11 Madison Night Market featured Fromagination’s raclette machines melting the Alpine cheese for hungry market attendees…until we sold out.  Well before 11:00 p.m, unfortunately.

The Night Market, kicked by Madison Mayor Paul Soglin, is a new feature for the downtown events calendar this summer.  And the food at the first Night Market was plentiful and varied.

We’ll follow that up Thursday, June 8, with the second Night Market.  Look for the Fromagination table near State and Gilman streets to get your Alpine cheese on!

One of Wisconsin’s most famous artisan cheeses will be front-and-center in the Fromagination shop on Saturday, May 13.

Pleasant Ridge Reserve cheese, made in Dodgeville, Wisconsin by Uplands Cheese, will be offered in samples from 10:00 a.m. to 1:00 p.m.

An Alpine-style cheese that is made from cow milk derived from a dairy herd eating spring and summer grass in a very specific area, Pleasant Ridge possesses a unique flavor profile.

It is the only cheese that has won the Best in Show Award at both the American Cheese Society competition and the World Cheese Championship Contest.

Come in and try a Wisconsin cheese with a specific “terroir” (soil, climate, topography – environmental factors that give it specific flavors).

Fromagination is participating in Madison’s Craft Beer Week, hosting or helping to host 3 events.

“Isn’t celebrating beer something done in Madison 365 days a year?” you ask.  Well, yes, but this is CRAFT Beer Week – it tastes better

Come out and have fun.

More information is available www.madbeerweek.com