Our Signature Cheeses
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Medium / Semi-firm / Cow Milk / Raw milkPrice range: $16.50 through $99.00
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Strong / Hard / Cow Milk / Raw milkPrice range: $18.50 through $148.00
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Strong / Hard / Cow Milk / PasteurizedPrice range: $13.50 through $40.50
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Strong / Semi-firm / Cow Milk / PasteurizedPrice range: $15.00 through $90.00
Wisconsin Gift Sets
Curated boxes featuring artisan cheeses and local specialties.
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Price range: $175.00 through $325.00
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Price range: $55.00 through $65.00
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Price range: $75.00 through $85.00
Business Gifting and Catering
Thoughtful gifts and artisan catering for clients, teams, and events.
Business Gifting
Send Wisconsin’s story in a box. Our team handles every detail, from selection to shipping, so your appreciation arrives beautifully and on time. Free shipping to several states.
Catering
Bring Wisconsin hospitality to the boardroom with seasonal cheese boards, elegant presentation, and sandwiches for lunch events. We take the stress out of entertaining.
Experience Fromagination
Cheese Classes
Guided tastings and hands-on learning for friends, family, or clients. Public and private classes, at your location or in the Capitol Room at the Park Hotel.
Tastings
Taste before you choose. Our cheesemongers cut every cheese to order and work one-on-one with you to discover new styles and the makers behind each wheel.
Outdoor Patio
Our patio overlooks the Capitol. Watch the Square unfold, from the farmers’ market to the lunch crowd, with a taste of Wisconsin. Open April to November.
Our Story
Founder Ken Monteleone opened Fromagination in 2007 to expand the imagination of Wisconsin cheese; the name blends fromage and imagination. We partner directly with Wisconsin makers, visit their farms, and learn the story behind every wheel, because when you know the story, everything tastes better.
Visit Us on the Capitol Square
Our shop has grown with the community into a welcoming place where hospitality and Wisconsin’s stories meet. Explore, taste, learn, and leave loving cheese more.
12 South Carroll StreetMadison, Wisconsin 53703
608-255-2430
Shop hours
- Monday
- 10:30 a.m. to 5:00 p.m.
- Tuesday to Friday
- 10:30 a.m. to 6:00 p.m.
- Saturday
- 9:00 a.m. to 6:00 p.m.
- Sunday
- Closed
Questions? Contact Us
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