Last week, the Fromagination had a visit from a group of people we see on a regular basis: Travel writers.
Fromagination owner Ken Monteleone met with a group of six travel media staff from various locations, including two from the Spanish publication Complot. They come to see a small city with a lot of buzz…including the food culture of Madison, and the artisan cheeses of Wisconsin.
For this visit, we welcomed a guest who writes freelance travel articles for 12 major U.S. newspapers, a CBS News travel editor, a “lifestyles” publications chain, a public relations person, and the editor and creative director (with his camera) of Complot. They sample cheese, saw the other local food products that Fromagination carries, and heard about the local food scene and the state’s dairy market.
Fromagination’s role as a cultural/food stop is frequently encouraged by staff from the Greater Madison Convention & Visitors Bureau, which wants guests in America’s Dairyland to grasp the scope and history of our cheese heritage…and current position as a leader in, well, producing fantastic cheeses. We have guests arrive who know a lot about cheese, and other who know very little about cheese…and some who don’t even eat cheese but want to give some as a gift.
Recently, a team from Lonely Planet came to the shop, and they sent back an article for the September 2017 issue of their online magazine. Our food culture, Madison, and Wisconsin, are well-covered by these inquisitive visitors. We enjoy our visits with them most when they taste the selections in the shop, and say they’ll remember us the next time they eat some great cheese.