Identify and utilize targeted WooCommerce and Google analytics (i.e. location, device, website visitation, and purchasing habits) to identify and regularly report key metrics to maximize sales
Produce weekly sales reports for online products
With planning and regular, meaningful input from the business owner, manage, analyze, and communicate success of content and promotional calendars for ecommerce business, including sales, email marketing campaigns, and product promotions
Establish, track, and communicate business KPI (key performance indicator) as well as other pertinent metrics utilizing WooCommerce analytics plugin and MailChimp reports
Determine sales related upselling, cross-selling, and text marketing opportunities based on website best sellers, through analysis and regularly scheduled updates
Plan and analyze Google Ad Words keyword campaigns / metrics.
Facilitate E-Commerce Functions: in tandem with E-Commerce Manager (25%)
Partner with other Fromagination staff by providing WordPress and related technical knowledgebase