GDPR Privacy Notice


This document refers to personal data, this is defined as information concerning any living person (a natural person who hereafter will be called the Data Subject) that is not already in the public domain. The Data Protection Act (DPA), Privacy and Electronic Communications Regulations (PECR) and The General Data Protection Regulations (GDPR) which is EU wide and far more extensive, seek to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It should be noted that GDPR does not apply to information already in the public domain. FROMAGINATION is pleased to provide the following GDPR information:


FROMAGINATION is a physical and online specialty cheese store based in Madison, WI


FROMAGINATION uses the information collected from you to email you marketing information which the company believes may be of interest to you and your business. In you making initial contact you consent to FROMAGINATION maintaining a marketing dialogue with you until you either opt-out (which you can do at any stage) or we decide to desist in promoting our services. FROMAGINATION also acts on behalf of its clients in the capacity of data processor. When working exclusively as a data processor, FROMAGINATION will be acting on the instruction of its client, and will work hard to ensure that the client is fully GDPR compliant. Some personal data may be collected about you from the forms and surveys you complete, from records of our correspondence and phone calls and details of your visits to our website, including but not limited to personally-identifying information like Internet Protocol (IP) addresses. FROMAGINATION may from time to time use such information to identify its visitors. FROMAGINATION may also collect statistics about the behaviour of visitors to its website.

FROMAGINATION website uses cookies, which is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. uses cookies to help FROMAGINATION identify and track visitors and their website access preferences. FROMAGINATION website visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using FROMAGINATION website. Any information FROMAGINATION holds about you and your business encompasses all the details we hold about you and any sales transactions including any third-party information we have obtain about you from public sources. FROMAGINATION will only collect the information needed so that it can provide you with marketing services, this company does not sell or broker your data.


To meet FROMAGINATION’s contractual obligations to clients and to also respond to marketing enquiries.


To promote the marketing and GDPR services offered by FROMAGINATION


Through agreeing to this privacy notice you are consenting to FROMAGINATION processing your personal data for the purposes outlined. You can withdraw consent at any time by emailing us at


FROMAGINATION may on occasions pass your Personal Information to third parties exclusively to process work on its behalf. FROMAGINATION requires these parties to agree to process this information based on our instructions and requirements consistent with this Privacy Notice and GDPR. FROMAGINATION does not broker or pass on information gained from your engagement with the company without your consent. However, FROMAGINATION may disclose your Personal Information to meet legal obligations, regulations or valid governmental request. The company may also enforce its Terms of Use, including investigating potential violations of its Terms of Use to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of FROMAGINATION, its clients and/or the wider community.


FROMAGINATION will process personal data during the duration of any contract and will continue to store only the personal data needed for six years after the contract has expired to meet any legal obligations. After six years any personal data not needed will be deleted.


Data is held using different (multiple) servers.


At any point whilst FROMAGINATION is in possession of or processing your personal data, all data subjects, have certain rights, including: Right of access – you have the right to request a copy of the information that we hold about you. Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete. Right to object – you have the right to object to certain types of processing such as direct marketing. Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.


In the event that you wish to make a complaint about how your personal data is being processed by FROMAGINATION, you have the right to complain to FROMAGINATION customer care at